Pure White vs Strong White
Sherwin-Williams Pure White SW 7005 compared with Farrow & Ball Strong White No.2001
Pure White and Strong White are practically the same color; most people can't tell them apart on a wall. Both have a warm yellow undertone. They're close enough (ΔE 0.6) that most people won't see a difference on a wall, so one can usually stand in for the other.
ΔE 0.6 · Nearly identical
How different the two colors look. Under 2.5 is very hard to tell apart on a wall; over 5 is clearly different.
Which to choose
For a small or dim room, Pure White reflects more light (LRV 83).
Side by side
| Pure White | Strong White | |
|---|---|---|
| Brand | Sherwin-Williams | Farrow & Ball |
| Code | SW 7005 | No.2001 |
| LRV | 83 | 81 |
| Undertone | yellow | yellow |
| Family | White | White |
| HEX | #EDEBE1 | #ECE9DF |
| Good for | whole-house walls, living rooms | whole-house walls, living rooms |
Questions
What is the difference between Pure White and Strong White?
Pure White and Strong White are practically the same color; most people can't tell them apart on a wall. Both have a warm yellow undertone. They're close enough (ΔE 0.6) that most people won't see a difference on a wall, so one can usually stand in for the other.
Which is lighter, Pure White or Strong White?
Pure White is lighter, with an LRV of 83 against 81.
How does Pure White compare to Strong White in a north-facing room?
Pure White may lean slightly gray in north light; check a sample on the north wall before committing. The same goes for Strong White.
Based on published color values. Screens vary, so always check a physical sample before buying.

