ColorplanBenjamin Moore America's Heartland (197) is a very light beige with a warm yellow undertone and an LRV of 82. Closest matches: Sherwin-Williams Lemon Chiffon (SW 6686), Farrow & Ball House White (No.2012) and Behr Banana Cream (350C-2). For trim, try Candlelit Dinner (295).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Beige |
| LRV | 81.6 (light; 0 = black, 100 = pure white) |
| HEX | #F5E9C2 |
| RGB | 245, 233, 194 |
| HSL | 46°, 72%, 86% |
About America's Heartland
America's Heartland (197) is a very light, medium-strength beige from Benjamin Moore that leans yellow. With an LRV of 82, America's Heartland reflects most of the light that hits it, which helps small or dim rooms feel larger.
In north-facing rooms the cool daylight tones down America's Heartland's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for open-plan living areas, hallways, living rooms and bedrooms. It's very close to Pale Moon (OC-108); you'd mostly see the difference side by side.
How America's Heartland changes with the light
America's Heartland is a warm white, so it stays soft rather than gray in north-facing rooms and looks creamier in strong south or west sun.
North-facing rooms
America's Heartland's warm undertone keeps it soft rather than gray in north light, which makes it a good white for north rooms.
East-facing rooms
America's Heartland will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light America's Heartland can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
America's Heartland will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See America's Heartland in real homes
Photos people have shared of America's Heartland in their own rooms. Opens Instagram or Pinterest in a new tab.
America's Heartland equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Very close · ΔE 1.7
Also close: Friendly Yellow (ΔE 3.8)
Compare side by side →Similar Benjamin Moore colors
America's Heartland questions
What undertone does America's Heartland have?
America's Heartland has a warm yellow undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down America's Heartland's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is America's Heartland a light or dark color?
America's Heartland has a light reflectance value (LRV) of 81.6 on a scale where 0 is black and 100 is pure white, which makes it a very light color. With an LRV of 82, America's Heartland reflects most of the light that hits it, which helps small or dim rooms feel larger.
What is the closest match to America's Heartland in other paint brands?
Sherwin-Williams: Lemon Chiffon SW 6686 (very close, ΔE 1.7); Farrow & Ball: House White No.2012 (close, ΔE 3.3); Behr: Banana Cream 350C-2 (close, ΔE 3.6). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with America's Heartland?
Try Candlelit Dinner (295) on both trim and ceiling. It's a Benjamin Moore white that shares America's Heartland's undertone, so the room feels coordinated without looking stark.
Where does America's Heartland work best?
America's Heartland works well in open-plan living areas, hallways, living rooms and bedrooms. With an LRV of 82, America's Heartland reflects most of the light that hits it, which helps small or dim rooms feel larger.
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