ColorplanBenjamin Moore Blue Allure (771) is a light blue with a cool blue-green undertone and an LRV of 70. Closest matches: Behr Salty Tear (510A-2). For trim, try Lily White (2128-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Blue |
| LRV | 69.8 (light; 0 = black, 100 = pure white) |
| HEX | #C0DFE7 |
| RGB | 192, 223, 231 |
| HSL | 192°, 45%, 83% |
About Blue Allure
Blue Allure (771) is a light, muted blue from Benjamin Moore that leans green. With an LRV of 70, Blue Allure has visible color without darkening a room much.
North-facing light makes Blue Allure read cooler and slightly darker, while warm south-facing light softens it. It's a good fit for bedrooms, bathrooms, nurseries and living rooms. Next to Teardrop Blue (2053-60), it's lighter.
How Blue Allure changes with the light
Blue Allure has a cool undertone. North light will push it cooler and grayer, while south and west light warm it up. If your room faces north, look at it next to a warm white trim.
North-facing rooms
Blue Allure has a cool undertone that north light will push cooler and grayer; warm white trim helps balance it.
East-facing rooms
Blue Allure will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
Bright south light shows Blue Allure close to its true color, slightly lighter and warmer.
West-facing rooms
Blue Allure looks cool in the morning and warms up in the golden late-afternoon light.
See Blue Allure in real homes
Photos people have shared of Blue Allure in their own rooms. Opens Instagram or Pinterest in a new tab.
Blue Allure equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 5.9
Also close: Sleepy Blue (ΔE 6.4)
Compare side by side →Farrow & Ball
Closest available · ΔE 6.8
Also close: Blue Ground (ΔE 7.1)
Compare side by side →Similar Benjamin Moore colors
Blue Allure questions
What undertone does Blue Allure have?
Blue Allure has a cool blue-green undertone, so it reads as a cool color. North-facing light makes Blue Allure read cooler and slightly darker, while warm south-facing light softens it.
Is Blue Allure a light or dark color?
Blue Allure has a light reflectance value (LRV) of 69.8 on a scale where 0 is black and 100 is pure white, which makes it a light color. With an LRV of 70, Blue Allure has visible color without darkening a room much.
What is the closest match to Blue Allure in other paint brands?
Sherwin-Williams: Tidewater SW 6477 (closest available, ΔE 5.9); Farrow & Ball: Kakelugn No.317 (closest available, ΔE 6.8); Behr: Salty Tear 510A-2 (close, ΔE 3.8). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Blue Allure?
Try Lily White (2128-70) on trim and Wedding Veil (2125-70) on the ceiling. Both are Benjamin Moore whites that share Blue Allure's undertone.
Where does Blue Allure work best?
Blue Allure works well in bedrooms, bathrooms, nurseries and living rooms. With an LRV of 70, Blue Allure has visible color without darkening a room much.
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