ColorplanBenjamin Moore Bull's Eye Red (2002-20) is a very dark red with a soft pink undertone and an LRV of 19. For trim, try Creamy Peach (2012-60).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 18.5 (dark; 0 = black, 100 = pure white) |
| HEX | #D93E3C |
| RGB | 217, 62, 60 |
| HSL | 1°, 67%, 54% |
About Bull's Eye Red
Bull's Eye Red (2002-20) is a very dark, bold red from Benjamin Moore that leans pink. With an LRV of 19, Bull's Eye Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Bull's Eye Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Bonfire (2001-20), it's warmer.
How Bull's Eye Red changes with the light
Bull's Eye Red has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Bull's Eye Red's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Bull's Eye Red will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Bull's Eye Red can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Bull's Eye Red will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Bull's Eye Red in real homes
Photos people have shared of Bull's Eye Red in their own rooms. Opens Instagram or Pinterest in a new tab.
Bull's Eye Red equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 13.6
Also close: Coral Clay (ΔE 14.0)
Compare side by side →Farrow & Ball
Closest available · ΔE 8.2
Also close: Charlotte's Locks (ΔE 8.6)
Compare side by side →Behr
Closest available · ΔE 17.3
Also close: Red Pepper (ΔE 19.3)
Compare side by side →Similar Benjamin Moore colors
Bull's Eye Red questions
What undertone does Bull's Eye Red have?
Bull's Eye Red has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Bull's Eye Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Bull's Eye Red a light or dark color?
Bull's Eye Red has a light reflectance value (LRV) of 18.5 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 19, Bull's Eye Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Bull's Eye Red in other paint brands?
Sherwin-Williams: Cavern Clay SW 7701 (closest available, ΔE 13.6); Farrow & Ball: Blazer No.212 (closest available, ΔE 8.2); Behr: Mars Red PPU2-11 (closest available, ΔE 17.3). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Bull's Eye Red?
Try Creamy Peach (2012-60) on trim and Pink Swirl (2171-70) on the ceiling. Both are Benjamin Moore whites that share Bull's Eye Red's undertone.
Where does Bull's Eye Red work best?
Bull's Eye Red works well in dining rooms, accent walls, front doors and libraries. With an LRV of 19, Bull's Eye Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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