ColorplanBenjamin Moore Craft Room (2010-30) is a deep red with a soft pink undertone and an LRV of 26. For trim, try Creamy Peach (2012-60).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 26.0 (dark; 0 = black, 100 = pure white) |
| HEX | #E95F4D |
| RGB | 233, 95, 77 |
| HSL | 7°, 78%, 61% |
About Craft Room
Craft Room (2010-30) is a deep, bold red from Benjamin Moore that leans pink. With an LRV of 26, Craft Room absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down Craft Room's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Hot Spice (2011-30), it's darker.
How Craft Room changes with the light
Craft Room has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Craft Room's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Craft Room will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Craft Room can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Craft Room will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Craft Room in real homes
Photos people have shared of Craft Room in their own rooms. Opens Instagram or Pinterest in a new tab.
Craft Room equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 10.5
Also close: Cavern Clay (ΔE 12.6)
Compare side by side →Farrow & Ball
Closest available · ΔE 6.4
Also close: Red Earth (ΔE 10.5)
Compare side by side →Behr
Closest available · ΔE 14.3
Also close: Canyon Dusk (ΔE 19.8)
Compare side by side →Similar Benjamin Moore colors
Craft Room questions
What undertone does Craft Room have?
Craft Room has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Craft Room's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Craft Room a light or dark color?
Craft Room has a light reflectance value (LRV) of 26.0 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 26, Craft Room absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to Craft Room in other paint brands?
Sherwin-Williams: Coral Clay SW 9005 (closest available, ΔE 10.5); Farrow & Ball: Charlotte's Locks No.268 (closest available, ΔE 6.4); Behr: Mars Red PPU2-11 (closest available, ΔE 14.3). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Craft Room?
Try Creamy Peach (2012-60) on trim and Frosted Petal (2089-70) on the ceiling. Both are Benjamin Moore whites that share Craft Room's undertone.
Where does Craft Room work best?
Craft Room works well in dining rooms, accent walls, front doors and libraries. With an LRV of 26, Craft Room absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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