ColorplanBenjamin Moore Flame (2012-20) is a deep red with a soft pink undertone and an LRV of 23. Closest matches: Farrow & Ball Charlotte's Locks (No.268). For trim, try Pink Harmony (2013-60).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 23.1 (dark; 0 = black, 100 = pure white) |
| HEX | #E75136 |
| RGB | 231, 81, 54 |
| HSL | 9°, 79%, 56% |
About Flame
Flame (2012-20) is a deep, bold red from Benjamin Moore that leans pink. With an LRV of 23, Flame absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down Flame's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Blazing Orange (2011-20), it's warmer.
How Flame changes with the light
Flame has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Flame's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Flame will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Flame can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Flame will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Flame in real homes
Photos people have shared of Flame in their own rooms. Opens Instagram or Pinterest in a new tab.
Flame equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 12.7
Also close: Coral Clay (ΔE 13.1)
Compare side by side →Farrow & Ball
Close · ΔE 4.7
Also close: Red Earth (ΔE 12.6)
Compare side by side →Behr
Closest available · ΔE 16.0
Also close: Canyon Dusk (ΔE 21.7)
Compare side by side →Similar Benjamin Moore colors
Flame questions
What undertone does Flame have?
Flame has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Flame's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Flame a light or dark color?
Flame has a light reflectance value (LRV) of 23.1 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 23, Flame absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to Flame in other paint brands?
Sherwin-Williams: Cavern Clay SW 7701 (closest available, ΔE 12.7); Farrow & Ball: Charlotte's Locks No.268 (close, ΔE 4.7); Behr: Mars Red PPU2-11 (closest available, ΔE 16.0). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Flame?
Try Pink Harmony (2013-60) on trim and Soft Pink (2012-70) on the ceiling. Both are Benjamin Moore whites that share Flame's undertone.
Where does Flame work best?
Flame works well in dining rooms, accent walls, front doors and libraries. With an LRV of 23, Flame absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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