ColorplanBenjamin Moore Genuine Pink (2005-40) is a deep red with a soft pink undertone and an LRV of 29. For trim, try Flush Pink (2081-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 29.3 (dark; 0 = black, 100 = pure white) |
| HEX | #C78086 |
| RGB | 199, 128, 134 |
| HSL | 355°, 39%, 64% |
About Genuine Pink
Genuine Pink (2005-40) is a deep, medium-strength red from Benjamin Moore that leans pink. With an LRV of 29, Genuine Pink absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down Genuine Pink's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Toasted Mauve (1279), it's darker and warmer.
How Genuine Pink changes with the light
Genuine Pink has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Genuine Pink's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Genuine Pink will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Genuine Pink can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Genuine Pink will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Genuine Pink in real homes
Photos people have shared of Genuine Pink in their own rooms. Opens Instagram or Pinterest in a new tab.
Genuine Pink equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 7.2
Also close: Dressy Rose (ΔE 12.6)
Compare side by side →Farrow & Ball
Closest available · ΔE 6.8
Also close: Porphyry Pink (ΔE 8.7)
Compare side by side →Behr
Closest available · ΔE 10.3
Also close: Canyon Dusk (ΔE 16.4)
Compare side by side →Similar Benjamin Moore colors
Genuine Pink questions
What undertone does Genuine Pink have?
Genuine Pink has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Genuine Pink's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Genuine Pink a light or dark color?
Genuine Pink has a light reflectance value (LRV) of 29.3 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 29, Genuine Pink absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to Genuine Pink in other paint brands?
Sherwin-Williams: Coral Clay SW 9005 (closest available, ΔE 7.2); Farrow & Ball: Rangwali No.296 (closest available, ΔE 6.8); Behr: Mars Red PPU2-11 (closest available, ΔE 10.3). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Genuine Pink?
Try Flush Pink (2081-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share Genuine Pink's undertone.
Where does Genuine Pink work best?
Genuine Pink works well in dining rooms, accent walls, front doors and libraries. With an LRV of 29, Genuine Pink absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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