ColorplanBenjamin Moore Grape Gum (2068-20) is a very dark purple with a cool blue undertone and an LRV of 6. For trim, try Misty Lilac (2071-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Purple |
| LRV | 5.6 (dark; 0 = black, 100 = pure white) |
| HEX | #413D6D |
| RGB | 65, 61, 109 |
| HSL | 245°, 28%, 33% |
About Grape Gum
Grape Gum (2068-20) is a very dark, medium-strength purple from Benjamin Moore that leans blue. With an LRV of 6, Grape Gum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
North-facing light makes Grape Gum read cooler and slightly darker, while warm south-facing light softens it. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Blue Grotto (CC-964), it's lighter and more colorful.
How Grape Gum changes with the light
Grape Gum is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Grape Gum will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Grape Gum will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
South light keeps Grape Gum from feeling heavy, so deep colors work well here.
West-facing rooms
Grape Gum looks cool in the morning and warms up in the golden late-afternoon light.
See Grape Gum in real homes
Photos people have shared of Grape Gum in their own rooms. Opens Instagram or Pinterest in a new tab.
Grape Gum equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 12.3
Also close: In the Navy (ΔE 12.4)
Compare side by side →Farrow & Ball
Closest available · ΔE 8.0
Also close: Pelt (ΔE 14.3)
Compare side by side →Behr
Closest available · ΔE 10.9
Also close: Very Navy (ΔE 11.8)
Compare side by side →Similar Benjamin Moore colors
Grape Gum questions
What undertone does Grape Gum have?
Grape Gum has a cool blue undertone, so it reads as a cool color. North-facing light makes Grape Gum read cooler and slightly darker, while warm south-facing light softens it.
Is Grape Gum a light or dark color?
Grape Gum has a light reflectance value (LRV) of 5.6 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 6, Grape Gum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Grape Gum in other paint brands?
Sherwin-Williams: Salty Dog SW 9177 (closest available, ΔE 12.3); Farrow & Ball: Drawing Room Blue No.253 (closest available, ΔE 8.0); Behr: Dark Navy S530-7 (closest available, ΔE 10.9). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Grape Gum?
Try Misty Lilac (2071-70) on trim and Polar White (2069-70) on the ceiling. Both are Benjamin Moore whites that share Grape Gum's undertone.
Where does Grape Gum work best?
Grape Gum works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 6, Grape Gum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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