ColorplanBenjamin Moore Madison Avenue (759) is a mid-tone blue with a cool blue-green undertone and an LRV of 45. For trim, try Morning Sky Blue (2053-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Blue |
| LRV | 45.3 (mid-tone; 0 = black, 100 = pure white) |
| HEX | #6BC0CE |
| RGB | 107, 192, 206 |
| HSL | 188°, 50%, 61% |
About Madison Avenue
Madison Avenue (759) is a mid-tone, medium-strength blue from Benjamin Moore that leans green. With an LRV of 45, Madison Avenue has visible color without darkening a room much.
North-facing light makes Madison Avenue read cooler and slightly darker, while warm south-facing light softens it. It's a good fit for bedrooms, offices, kitchen islands and cabinets and accent walls. Next to Fairy Tale Blue (2055-50), it's darker.
How Madison Avenue changes with the light
Madison Avenue has a cool undertone. North light will push it cooler and grayer, while south and west light warm it up. If your room faces north, look at it next to a warm white trim.
North-facing rooms
Madison Avenue has a cool undertone that north light will push cooler and grayer; warm white trim helps balance it.
East-facing rooms
Madison Avenue will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
Bright south light shows Madison Avenue close to its true color, slightly lighter and warmer.
West-facing rooms
Madison Avenue looks cool in the morning and warms up in the golden late-afternoon light.
See Madison Avenue in real homes
Photos people have shared of Madison Avenue in their own rooms. Opens Instagram or Pinterest in a new tab.
Madison Avenue equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 12.8
Also close: Watery (ΔE 13.0)
Compare side by side →Farrow & Ball
Closest available · ΔE 8.4
Also close: Dix Blue (ΔE 11.9)
Compare side by side →Behr
Closest available · ΔE 10.4
Also close: Watery (ΔE 14.4)
Compare side by side →Similar Benjamin Moore colors
Madison Avenue questions
What undertone does Madison Avenue have?
Madison Avenue has a cool blue-green undertone, so it reads as a cool color. North-facing light makes Madison Avenue read cooler and slightly darker, while warm south-facing light softens it.
Is Madison Avenue a light or dark color?
Madison Avenue has a light reflectance value (LRV) of 45.3 on a scale where 0 is black and 100 is pure white, which makes it a mid-tone color. With an LRV of 45, Madison Avenue has visible color without darkening a room much.
What is the closest match to Madison Avenue in other paint brands?
Sherwin-Williams: Languid Blue SW 6226 (closest available, ΔE 12.8); Farrow & Ball: Blue Ground No.210 (closest available, ΔE 8.4); Behr: Peaceful Blue S470-3 (closest available, ΔE 10.4). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Madison Avenue?
Try Morning Sky Blue (2053-70) on trim and Palest Pistachio (2122-60) on the ceiling. Both are Benjamin Moore whites that share Madison Avenue's undertone.
Where does Madison Avenue work best?
Madison Avenue works well in bedrooms, offices, kitchen islands and cabinets and accent walls. With an LRV of 45, Madison Avenue has visible color without darkening a room much.
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