Colorplan

Milano Red

1313 · Benjamin Moore

LRV 23 · dark

0 black100 white

Classic Colors Collection

Benjamin Moore Milano Red (1313) is a deep red with a soft pink undertone and an LRV of 23. For trim, try Angel Pink (2007-70).

Room Preview

This photo shows walls only. Photos show the color in a real room's light; your own light will change it.

Walls:Milano Red

Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.

Color Details

FamilyRed
LRV23.2 (dark; 0 = black, 100 = pure white)
HEX#D85C66
RGB216, 92, 102
HSL355°, 61%, 60%

About Milano Red

Milano Red (1313) is a deep, bold red from Benjamin Moore that leans pink. With an LRV of 23, Milano Red absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.

In north-facing rooms the cool daylight tones down Milano Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Italiano Rose (2087-30), it's lighter.

How Milano Red changes with the light

Milano Red has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.

N

North-facing rooms

Milano Red's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.

E

East-facing rooms

Milano Red will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.

S

South-facing rooms

In strong south light Milano Red can turn noticeably more yellow or orange; test a sample at midday.

W

West-facing rooms

Milano Red will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.

See Milano Red in real homes

Photos people have shared of Milano Red in their own rooms. Opens Instagram or Pinterest in a new tab.

Milano Red equivalents in other brands

The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.

Sherwin-Williams

Coral Clay SW 9005

Closest available · ΔE 9.9

Also close: Cavern Clay (ΔE 14.3)

Compare side by side →

Farrow & Ball

Lake Red No.W92

Closest available · ΔE 9.5

Also close: Blazer (ΔE 10.4)

Compare side by side →

Behr

Mars Red PPU2-11

Closest available · ΔE 14.4

Also close: Plum Shade (ΔE 22.2)

Compare side by side →

Similar Benjamin Moore colors

More red paint colorsAll Benjamin Moore colors

Milano Red questions

What undertone does Milano Red have?

Milano Red has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Milano Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.

Is Milano Red a light or dark color?

Milano Red has a light reflectance value (LRV) of 23.2 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 23, Milano Red absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.

What is the closest match to Milano Red in other paint brands?

Sherwin-Williams: Coral Clay SW 9005 (closest available, ΔE 9.9); Farrow & Ball: Lake Red No.W92 (closest available, ΔE 9.5); Behr: Mars Red PPU2-11 (closest available, ΔE 14.4). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.

What trim and ceiling color goes with Milano Red?

Try Angel Pink (2007-70) on trim and Pink Bliss (2093-70) on the ceiling. Both are Benjamin Moore whites that share Milano Red's undertone.

Where does Milano Red work best?

Milano Red works well in dining rooms, accent walls, front doors and libraries. With an LRV of 23, Milano Red absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.

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