ColorplanBenjamin Moore New England Brown (2104-40) is a deep red with a soft pink undertone and an LRV of 20. Closest matches: Sherwin-Williams Reddened Earth (SW 6053). For trim, try Pink Bliss (2093-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 20.4 (dark; 0 = black, 100 = pure white) |
| HEX | #9E726D |
| RGB | 158, 114, 109 |
| HSL | 6°, 20%, 52% |
About New England Brown
New England Brown (2104-40) is a deep red from Benjamin Moore with a soft pink undertone. With an LRV of 20, New England Brown absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down New England Brown's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Hickory Stick (2103-40), it's warmer.
How New England Brown changes with the light
New England Brown has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
New England Brown's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
New England Brown will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light New England Brown can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
New England Brown will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See New England Brown in real homes
Photos people have shared of New England Brown in their own rooms. Opens Instagram or Pinterest in a new tab.
New England Brown equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Close · ΔE 3.0
Also close: Coral Clay (ΔE 8.0)
Compare side by side →Farrow & Ball
Closest available · ΔE 6.0
Also close: Porphyry Pink (ΔE 6.1)
Compare side by side →Behr
Closest available · ΔE 6.0
Also close: Plum Shade (ΔE 11.5)
Compare side by side →Similar Benjamin Moore colors
New England Brown questions
What undertone does New England Brown have?
New England Brown has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down New England Brown's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is New England Brown a light or dark color?
New England Brown has a light reflectance value (LRV) of 20.4 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 20, New England Brown absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to New England Brown in other paint brands?
Sherwin-Williams: Reddened Earth SW 6053 (close, ΔE 3.0); Farrow & Ball: Book Room Red No.50 (closest available, ΔE 6.0); Behr: Mars Red PPU2-11 (closest available, ΔE 6.0). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with New England Brown?
Try Pink Bliss (2093-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share New England Brown's undertone.
Where does New England Brown work best?
New England Brown works well in dining rooms, accent walls, front doors and libraries. With an LRV of 20, New England Brown absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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