ColorplanBenjamin Moore Pure Joy (327) is a light yellow with a warm yellow undertone and an LRV of 76. For trim, try Woodmont Cream (204).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Yellow |
| LRV | 76.3 (light; 0 = black, 100 = pure white) |
| HEX | #FDE269 |
| RGB | 253, 226, 105 |
| HSL | 49°, 97%, 70% |
About Pure Joy
Pure Joy (327) is a light, bold yellow from Benjamin Moore. With an LRV of 76, Pure Joy reflects most of the light that hits it, which helps small or dim rooms feel larger.
In north-facing rooms the cool daylight tones down Pure Joy's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for kitchens, breakfast nooks, sunrooms and entryways. Next to Fiesta Yellow (341), it's cooler.
How Pure Joy changes with the light
Pure Joy has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Pure Joy's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Pure Joy will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Pure Joy can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Pure Joy will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Pure Joy in real homes
Photos people have shared of Pure Joy in their own rooms. Opens Instagram or Pinterest in a new tab.
Pure Joy equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 8.4
Also close: Jonquil (ΔE 9.9)
Compare side by side →Farrow & Ball
Closest available · ΔE 8.0
Also close: Babouche (ΔE 8.7)
Compare side by side →Behr
Closest available · ΔE 6.9
Also close: Banana Cream (ΔE 13.4)
Compare side by side →Similar Benjamin Moore colors
Pure Joy questions
What undertone does Pure Joy have?
Pure Joy has a warm yellow undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Pure Joy's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Pure Joy a light or dark color?
Pure Joy has a light reflectance value (LRV) of 76.3 on a scale where 0 is black and 100 is pure white, which makes it a light color. With an LRV of 76, Pure Joy reflects most of the light that hits it, which helps small or dim rooms feel larger.
What is the closest match to Pure Joy in other paint brands?
Sherwin-Williams: Venetian Yellow SW 1666 (closest available, ΔE 8.4); Farrow & Ball: Citron No.74 (closest available, ΔE 8.0); Behr: Lemon Sorbet 330B-6 (closest available, ΔE 6.9). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Pure Joy?
Try Woodmont Cream (204) on trim and Mountain Peak White (OC-121) on the ceiling. Both are Benjamin Moore whites that share Pure Joy's undertone.
Where does Pure Joy work best?
Pure Joy works well in kitchens, breakfast nooks, sunrooms and entryways. With an LRV of 76, Pure Joy reflects most of the light that hits it, which helps small or dim rooms feel larger.
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