ColorplanBenjamin Moore Rural Earth (1239) is a very dark warm gray (greige) with a warm peach undertone and an LRV of 9. Closest matches: Sherwin-Williams Van Dyke Brown (SW 7041). For trim, try Pink Essence (881).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Gray |
| LRV | 8.6 (dark; 0 = black, 100 = pure white) |
| HEX | #5F5047 |
| RGB | 95, 80, 71 |
| HSL | 22°, 14%, 33% |
About Rural Earth
Rural Earth (1239) is a very dark warm gray (greige) from Benjamin Moore with a warm peach undertone. With an LRV of 9, Rural Earth absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Rural Earth's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. It's very close to Van Buren Brown (HC-70); you'd mostly see the difference side by side.
How Rural Earth changes with the light
Rural Earth is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Rural Earth will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Rural Earth will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
South light keeps Rural Earth from feeling heavy, so deep colors work well here.
West-facing rooms
Rural Earth will glow warmer in the late afternoon.
See Rural Earth in real homes
Photos people have shared of Rural Earth in their own rooms. Opens Instagram or Pinterest in a new tab.
Rural Earth equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Close · ΔE 4.8
Also close: Black Fox (ΔE 5.2)
Compare side by side →Farrow & Ball
Closest available · ΔE 5.5
Also close: Tanner's Brown (ΔE 6.8)
Compare side by side →Behr
Closest available · ΔE 6.9
Also close: Black Mocha (ΔE 6.9)
Compare side by side →Similar Benjamin Moore colors
Rural Earth questions
What undertone does Rural Earth have?
Rural Earth has a warm peach undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Rural Earth's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Rural Earth a light or dark color?
Rural Earth has a light reflectance value (LRV) of 8.6 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 9, Rural Earth absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Rural Earth in other paint brands?
Sherwin-Williams: Van Dyke Brown SW 7041 (close, ΔE 4.8); Farrow & Ball: Mahogany No.36 (closest available, ΔE 5.5); Behr: Intellectual PPU18-19 (closest available, ΔE 6.9). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Rural Earth?
Try Pink Essence (881) on trim and Opulence (OC-69) on the ceiling. Both are Benjamin Moore whites that share Rural Earth's undertone.
Where does Rural Earth work best?
Rural Earth works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 9, Rural Earth absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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