ColorplanLondon Clay
No.244 · Farrow & Ball
LRV 14 · dark
0 black100 white
Farrow & Ball London Clay (No.244) is a very dark warm gray (greige) with a warm peach undertone and an LRV of 14. Closest matches: Benjamin Moore Bear Creek (1470). For trim, try Wevet (No.273).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Farrow & Ball whites that share this color's undertone.
Color Details
| Family | Gray |
| LRV | 14.0 (dark; 0 = black, 100 = pure white) |
| HEX | #736660 |
| RGB | 115, 102, 96 |
| HSL | 19°, 9%, 41% |
About London Clay
London Clay (No.244) is a very dark warm gray (greige) from Farrow & Ball with a warm peach undertone. With an LRV of 14, London Clay absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down London Clay's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Salon Drab (No.290), it's cooler and more muted.
How London Clay changes with the light
London Clay is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
London Clay will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
London Clay will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
South light keeps London Clay from feeling heavy, so deep colors work well here.
West-facing rooms
London Clay will glow warmer in the late afternoon.
See London Clay in real homes
Photos people have shared of London Clay in their own rooms. Opens Instagram or Pinterest in a new tab.
London Clay equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Benjamin Moore
Close · ΔE 3.4
Also close: Coachman's Cape (ΔE 3.5)
Compare side by side →Sherwin-Williams
Closest available · ΔE 6.0
Also close: Expressive Plum (ΔE 7.5)
Compare side by side →Behr
Closest available · ΔE 6.3
Also close: Mocha Latte (ΔE 6.3)
Compare side by side →Similar Farrow & Ball colors
London Clay questions
What undertone does London Clay have?
London Clay has a warm peach undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down London Clay's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is London Clay a light or dark color?
London Clay has a light reflectance value (LRV) of 14.0 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 14, London Clay absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to London Clay in other paint brands?
Benjamin Moore: Bear Creek 1470 (close, ΔE 3.4); Sherwin-Williams: Gauntlet Gray SW 7019 (closest available, ΔE 6.0); Behr: Intellectual PPU18-19 (closest available, ΔE 6.3). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with London Clay?
Try Wevet (No.273) on trim and All White (No.2005) on the ceiling. Both are Farrow & Ball whites that share London Clay's undertone.
Where does London Clay work best?
London Clay works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 14, London Clay absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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