ColorplanNatural Choice
SW 7011 · Sherwin-Williams
LRV 73 · light
0 black100 white
Sherwin-Williams Natural Choice (SW 7011) is a light warm white with a warm yellow undertone and an LRV of 73. Closest matches: Benjamin Moore Strand of Pearls (CSP-395), Farrow & Ball School House White (No.291) and Behr Cotton Knit (PPU7-11). For trim, try Snowbound (SW 7004).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Sherwin-Williams whites that share this color's undertone.
Color Details
| Family | White |
| LRV | 73.1 (light; 0 = black, 100 = pure white) |
| HEX | #E3DED0 |
| RGB | 227, 222, 208 |
| HSL | 44°, 25%, 85% |
About Natural Choice
Natural Choice (SW 7011) is a light warm white from Sherwin-Williams with a warm yellow undertone. With an LRV of 73, Natural Choice reflects most of the light that hits it, which helps small or dim rooms feel larger.
In north-facing rooms the cool daylight tones down Natural Choice's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for whole-house walls, living rooms, bedrooms and trim with a deeper wall color. It's very close to Oyster White (SW 7637); you'd mostly see the difference side by side.
How Natural Choice changes with the light
Natural Choice has a fairly balanced undertone: it shifts a little cooler in north light and a little warmer in afternoon west light, which makes it an easy choice for most rooms.
North-facing rooms
In north light Natural Choice will look a little cooler and grayer than on the chip.
East-facing rooms
Natural Choice will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
Bright south light shows Natural Choice close to its true color, slightly lighter and warmer.
West-facing rooms
Natural Choice will glow warmer in the late afternoon.
See Natural Choice in real homes
Photos people have shared of Natural Choice in their own rooms. Opens Instagram or Pinterest in a new tab.
Natural Choice equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Benjamin Moore
Nearly identical · ΔE 0.0
Also close: Fog Mist (ΔE 0.5)
Compare side by side →Farrow & Ball
Nearly identical · ΔE 0.0
Also close: Slipper Satin (ΔE 0.7)
Compare side by side →Behr
Nearly identical · ΔE 0.8
Also close: Soft Focus (ΔE 1.3)
Compare side by side →Similar Sherwin-Williams colors
Compare and explore
Natural Choice questions
What undertone does Natural Choice have?
Natural Choice has a warm yellow undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Natural Choice's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Natural Choice a light or dark color?
Natural Choice has a light reflectance value (LRV) of 73.1 on a scale where 0 is black and 100 is pure white, which makes it a light color. With an LRV of 73, Natural Choice reflects most of the light that hits it, which helps small or dim rooms feel larger.
What is the closest match to Natural Choice in other paint brands?
Benjamin Moore: Strand of Pearls CSP-395 (nearly identical, ΔE 0.0); Farrow & Ball: School House White No.291 (nearly identical, ΔE 0.0); Behr: Cotton Knit PPU7-11 (nearly identical, ΔE 0.8). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Natural Choice?
Try Snowbound (SW 7004) on trim and High Reflective White (SW 7757) on the ceiling. Both are Sherwin-Williams whites that share Natural Choice's undertone.
Where does Natural Choice work best?
Natural Choice works well in whole-house walls, living rooms, bedrooms and trim with a deeper wall color. With an LRV of 73, Natural Choice reflects most of the light that hits it, which helps small or dim rooms feel larger.
Planning more than one room?
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