ColorplanWhite Flour
SW 7102 · Sherwin-Williams
LRV 87 · light
0 black100 white
Sherwin-Williams White Flour (SW 7102) is a very light warm white with a warm yellow undertone and an LRV of 87. Closest matches: Benjamin Moore Pink Damask (OC-72), Farrow & Ball Pointing (No.2003) and Behr Blank Canvas (DC-003). For trim, try High Reflective White (SW 7757).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Sherwin-Williams whites that share this color's undertone.
Color Details
| Family | White |
| LRV | 86.6 (light; 0 = black, 100 = pure white) |
| HEX | #F4EFE5 |
| RGB | 244, 239, 229 |
| HSL | 40°, 41%, 93% |
About White Flour
White Flour (SW 7102) is a very light warm white from Sherwin-Williams with a warm yellow undertone. With an LRV of 87, White Flour reflects most of the light that hits it, which helps small or dim rooms feel larger.
In north-facing rooms the cool daylight tones down White Flour's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for trim and doors, ceilings, kitchens and whole-house walls. It's very close to Westhighland White (SW 7566); you'd mostly see the difference side by side.
How White Flour changes with the light
White Flour is a warm white, so it stays soft rather than gray in north-facing rooms and looks creamier in strong south or west sun.
North-facing rooms
White Flour's warm undertone keeps it soft rather than gray in north light, which makes it a good white for north rooms.
East-facing rooms
White Flour will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
White Flour will look bright and clean in south light, with a little extra warmth.
West-facing rooms
White Flour will glow warmer in the late afternoon.
See White Flour in real homes
Photos people have shared of White Flour in their own rooms. Opens Instagram or Pinterest in a new tab.
White Flour equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Benjamin Moore
Nearly identical · ΔE 0.8
Also close: Pink Damask (ΔE 0.8)
Compare side by side →Farrow & Ball
Very close · ΔE 1.2
Also close: Wimborne White (ΔE 1.7)
Compare side by side →Similar Sherwin-Williams colors
White Flour questions
What undertone does White Flour have?
White Flour has a warm yellow undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down White Flour's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is White Flour a light or dark color?
White Flour has a light reflectance value (LRV) of 86.6 on a scale where 0 is black and 100 is pure white, which makes it a very light color. With an LRV of 87, White Flour reflects most of the light that hits it, which helps small or dim rooms feel larger.
What is the closest match to White Flour in other paint brands?
Benjamin Moore: Pink Damask OC-72 (nearly identical, ΔE 0.8); Farrow & Ball: Pointing No.2003 (very close, ΔE 1.2); Behr: Blank Canvas DC-003 (very close, ΔE 1.3). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with White Flour?
Try High Reflective White (SW 7757) on both trim and ceiling. It's a Sherwin-Williams white that shares White Flour's undertone, so the room feels coordinated without looking stark.
Where does White Flour work best?
White Flour works well in trim and doors, ceilings, kitchens and whole-house walls. With an LRV of 87, White Flour reflects most of the light that hits it, which helps small or dim rooms feel larger.
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