Shoji White vs Etiquette
Sherwin-Williams Shoji White SW 7042 compared with Benjamin Moore Etiquette AF-50
Shoji White and Etiquette are practically the same color; most people can't tell them apart on a wall. Both have a warm yellow undertone. They're close enough (ΔE 1.0) that most people won't see a difference on a wall, so one can usually stand in for the other.
ΔE 1.0 · Nearly identical
How different the two colors look. Under 2.5 is very hard to tell apart on a wall; over 5 is clearly different.
Which to choose
For a small or dim room, Etiquette reflects more light (LRV 75).
Side by side
| Shoji White | Etiquette | |
|---|---|---|
| Brand | Sherwin-Williams | Benjamin Moore |
| Code | SW 7042 | AF-50 |
| LRV | 74 | 75 |
| Undertone | yellow | yellow |
| Family | White | Beige |
| HEX | #E6DFD3 | #E5E0D5 |
| Good for | whole-house walls, living rooms | open-plan living areas, hallways |
Questions
What is the difference between Shoji White and Etiquette?
Shoji White and Etiquette are practically the same color; most people can't tell them apart on a wall. Both have a warm yellow undertone. They're close enough (ΔE 1.0) that most people won't see a difference on a wall, so one can usually stand in for the other.
Which is lighter, Shoji White or Etiquette?
Etiquette is lighter, with an LRV of 75 against 74.
How does Shoji White compare to Etiquette in a north-facing room?
In north light Shoji White will look a little cooler and grayer than on the chip. The same goes for Etiquette.
Based on published color values. Screens vary, so always check a physical sample before buying.

