Colorplan

Simply White vs Ultra Pure White

Benjamin Moore Simply White OC-117 compared with Behr Ultra Pure White PPU18-06

Simply White and Ultra Pure White are very close, with only a subtle difference in undertone. Simply White has a warm yellow undertone, while Ultra Pure White has almost no visible undertone. They're close enough (ΔE 1.4) that most people won't see a difference on a wall, so one can usually stand in for the other.

Living room painted Simply White on the left and Ultra Pure White on the right
Simply White · Benjamin MooreUltra Pure White · BehrPhoto: Pipcke / Unsplash

ΔE 1.4 · Very close

How different the two colors look. Under 2.5 is very hard to tell apart on a wall; over 5 is clearly different.

Which to choose

For a north-facing room, Simply White is the safer choice because its warm undertone balances cool north light.

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Side by side

Simply WhiteUltra Pure White
BrandBenjamin MooreBehr
CodeOC-117PPU18-06
LRV9090
Undertoneyellowneutral
FamilyWhiteWhite
HEX#F7F4EB#F6F3ED
Good fortrim and doors, ceilingstrim and doors, ceilings

Questions

What is the difference between Simply White and Ultra Pure White?

Simply White and Ultra Pure White are very close, with only a subtle difference in undertone. Simply White has a warm yellow undertone, while Ultra Pure White has almost no visible undertone. They're close enough (ΔE 1.4) that most people won't see a difference on a wall, so one can usually stand in for the other.

Which is lighter, Simply White or Ultra Pure White?

They have the same LRV (90), so they're equally light.

How does Simply White compare to Ultra Pure White in a north-facing room?

Simply White may lean slightly gray in north light; check a sample on the north wall before committing. The same goes for Ultra Pure White.

Based on published color values. Screens vary, so always check a physical sample before buying.

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