ColorplanRumors
MQ1-15 · Behr
LRV 8 · dark
0 black100 white
Behr Rumors (MQ1-15) is a very dark red with a soft pink undertone and an LRV of 8. Closest matches: Benjamin Moore Ruby Dusk (1267), Sherwin-Williams Borscht (SW 7578) and Farrow & Ball Preference Red (No.297). For trim, try Crushed Peony (PPU17-06).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Behr whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 8.2 (dark; 0 = black, 100 = pure white) |
| HEX | #744347 |
| RGB | 116, 67, 71 |
| HSL | 355°, 27%, 36% |
About Rumors
Rumors (MQ1-15) is a very dark, medium-strength red from Behr that leans pink. With an LRV of 8, Rumors absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Rumors's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Chipotle Paste (PPU2-01), it's lighter.
How Rumors changes with the light
Rumors is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Rumors will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Rumors will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Rumors can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Rumors will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Rumors in real homes
Photos people have shared of Rumors in their own rooms. Opens Instagram or Pinterest in a new tab.
Rumors equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Benjamin Moore
Very close · ΔE 2.1
Also close: Plum Raisin (ΔE 2.2)
Compare side by side →Farrow & Ball
Very close · ΔE 1.8
Also close: Eating Room Red (ΔE 5.8)
Compare side by side →Similar Behr colors
Rumors questions
What undertone does Rumors have?
Rumors has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Rumors's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Rumors a light or dark color?
Rumors has a light reflectance value (LRV) of 8.2 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 8, Rumors absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Rumors in other paint brands?
Benjamin Moore: Ruby Dusk 1267 (very close, ΔE 2.1); Sherwin-Williams: Borscht SW 7578 (close, ΔE 4.3); Farrow & Ball: Preference Red No.297 (very close, ΔE 1.8). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Rumors?
Try Crushed Peony (PPU17-06) on trim and Nano White (HDC-MD-06) on the ceiling. Both are Behr whites that share Rumors's undertone.
Where does Rumors work best?
Rumors works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 8, Rumors absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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