ColorplanPreference Red
No.297 · Farrow & Ball
LRV 8 · dark
0 black100 white
Farrow & Ball Preference Red (No.297) is a very dark red with a soft pink undertone and an LRV of 8. Closest matches: Benjamin Moore Ruby Dusk (1267) and Behr Rumors (MQ1-15). For trim, try Middleton Pink (No.245).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Farrow & Ball whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 8.0 (dark; 0 = black, 100 = pure white) |
| HEX | #6F4449 |
| RGB | 111, 68, 73 |
| HSL | 353°, 24%, 35% |
About Preference Red
Preference Red (No.297) is a very dark red from Farrow & Ball with a soft pink undertone. With an LRV of 8, Preference Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Preference Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Brinjal (No.222), it's lighter and warmer.
How Preference Red changes with the light
Preference Red is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Preference Red will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Preference Red will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Preference Red can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Preference Red will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Preference Red in real homes
Photos people have shared of Preference Red in their own rooms. Opens Instagram or Pinterest in a new tab.
Preference Red equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Benjamin Moore
Very close · ΔE 2.0
Also close: New London Burgundy (ΔE 2.4)
Compare side by side →Sherwin-Williams
Closest available · ΔE 5.3
Also close: Sommelier (ΔE 5.7)
Compare side by side →Similar Farrow & Ball colors
Preference Red questions
What undertone does Preference Red have?
Preference Red has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Preference Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Preference Red a light or dark color?
Preference Red has a light reflectance value (LRV) of 8.0 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 8, Preference Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Preference Red in other paint brands?
Benjamin Moore: Ruby Dusk 1267 (very close, ΔE 2.0); Sherwin-Williams: Borscht SW 7578 (closest available, ΔE 5.3); Behr: Rumors MQ1-15 (very close, ΔE 1.8). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Preference Red?
Try Middleton Pink (No.245) on trim and Wevet (No.273) on the ceiling. Both are Farrow & Ball whites that share Preference Red's undertone.
Where does Preference Red work best?
Preference Red works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 8, Preference Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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