ColorplanBenjamin Moore Baked Clay (035) is a very dark red with a soft pink undertone and an LRV of 14. Closest matches: Farrow & Ball Bamboozle (No.304). For trim, try Light Quartz (2011-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 14.2 (dark; 0 = black, 100 = pure white) |
| HEX | #9E5545 |
| RGB | 158, 85, 69 |
| HSL | 11°, 39%, 45% |
About Baked Clay
Baked Clay (035) is a very dark, medium-strength red from Benjamin Moore that leans pink. With an LRV of 14, Baked Clay absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Baked Clay's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Georgian Brick (HC-50), it's warmer and more colorful.
How Baked Clay changes with the light
Baked Clay is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Baked Clay will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Baked Clay will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Baked Clay can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Baked Clay will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Baked Clay in real homes
Photos people have shared of Baked Clay in their own rooms. Opens Instagram or Pinterest in a new tab.
Baked Clay equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 8.0
Also close: Bolero (ΔE 8.5)
Compare side by side →Farrow & Ball
Very close · ΔE 2.4
Also close: Picture Gallery Red (ΔE 2.9)
Compare side by side →Similar Benjamin Moore colors
Baked Clay questions
What undertone does Baked Clay have?
Baked Clay has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Baked Clay's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Baked Clay a light or dark color?
Baked Clay has a light reflectance value (LRV) of 14.2 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 14, Baked Clay absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Baked Clay in other paint brands?
Sherwin-Williams: Cavern Clay SW 7701 (closest available, ΔE 8.0); Farrow & Ball: Bamboozle No.304 (very close, ΔE 2.4); Behr: Red Pepper PPU2-02 (closest available, ΔE 9.9). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Baked Clay?
Try Light Quartz (2011-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share Baked Clay's undertone.
Where does Baked Clay work best?
Baked Clay works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 14, Baked Clay absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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