ColorplanBenjamin Moore Carter Red (CW-230) is a deep red with a soft pink undertone and an LRV of 24. Closest matches: Sherwin-Williams Coral Clay (SW 9005) and Farrow & Ball Red Earth (No.64). For trim, try Light Quartz (2011-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 23.6 (dark; 0 = black, 100 = pure white) |
| HEX | #C07060 |
| RGB | 192, 112, 96 |
| HSL | 10°, 43%, 56% |
About Carter Red
Carter Red (CW-230) is a deep, medium-strength red from Benjamin Moore that leans pink. With an LRV of 24, Carter Red absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down Carter Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. Next to Wild Flower (2090-40), it's warmer.
How Carter Red changes with the light
Carter Red has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Carter Red's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Carter Red will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Carter Red can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Carter Red will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Carter Red in real homes
Photos people have shared of Carter Red in their own rooms. Opens Instagram or Pinterest in a new tab.
Carter Red equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Close · ΔE 3.4
Also close: Cavern Clay (ΔE 5.9)
Compare side by side →Behr
Closest available · ΔE 6.7
Also close: Canyon Dusk (ΔE 15.1)
Compare side by side →Similar Benjamin Moore colors
Carter Red questions
What undertone does Carter Red have?
Carter Red has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Carter Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Carter Red a light or dark color?
Carter Red has a light reflectance value (LRV) of 23.6 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 24, Carter Red absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to Carter Red in other paint brands?
Sherwin-Williams: Coral Clay SW 9005 (close, ΔE 3.4); Farrow & Ball: Red Earth No.64 (close, ΔE 3.5); Behr: Mars Red PPU2-11 (closest available, ΔE 6.7). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Carter Red?
Try Light Quartz (2011-70) on trim and Pink Bliss (2093-70) on the ceiling. Both are Benjamin Moore whites that share Carter Red's undertone.
Where does Carter Red work best?
Carter Red works well in dining rooms, accent walls, front doors and libraries. With an LRV of 24, Carter Red absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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