ColorplanBenjamin Moore Wild Flower (2090-40) is a deep red with a soft pink undertone and an LRV of 24. Closest matches: Sherwin-Williams Coral Clay (SW 9005) and Farrow & Ball Porphyry Pink (No.49). For trim, try Light Quartz (2011-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 23.6 (dark; 0 = black, 100 = pure white) |
| HEX | #BF7065 |
| RGB | 191, 112, 101 |
| HSL | 7°, 41%, 57% |
About Wild Flower
Wild Flower (2090-40) is a deep, medium-strength red from Benjamin Moore that leans pink. With an LRV of 24, Wild Flower absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down Wild Flower's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for dining rooms, accent walls, front doors and libraries. It's very close to Lip Gloss (CSP-1160); you'd mostly see the difference side by side.
How Wild Flower changes with the light
Wild Flower has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Wild Flower's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Wild Flower will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Wild Flower can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Wild Flower will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Wild Flower in real homes
Photos people have shared of Wild Flower in their own rooms. Opens Instagram or Pinterest in a new tab.
Wild Flower equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Close · ΔE 2.7
Also close: Cavern Clay (ΔE 7.0)
Compare side by side →Behr
Closest available · ΔE 6.8
Also close: Canyon Dusk (ΔE 15.7)
Compare side by side →Similar Benjamin Moore colors
Wild Flower questions
What undertone does Wild Flower have?
Wild Flower has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Wild Flower's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Wild Flower a light or dark color?
Wild Flower has a light reflectance value (LRV) of 23.6 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 24, Wild Flower absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to Wild Flower in other paint brands?
Sherwin-Williams: Coral Clay SW 9005 (close, ΔE 2.7); Farrow & Ball: Porphyry Pink No.49 (close, ΔE 4.2); Behr: Mars Red PPU2-11 (closest available, ΔE 6.8). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Wild Flower?
Try Light Quartz (2011-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share Wild Flower's undertone.
Where does Wild Flower work best?
Wild Flower works well in dining rooms, accent walls, front doors and libraries. With an LRV of 24, Wild Flower absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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