ColorplanBenjamin Moore Cochineal Red (CW-330) is a very dark red with a soft pink undertone and an LRV of 11. Closest matches: Sherwin-Williams Bolero (SW 7600). For trim, try Powder Pink (2009-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 11.0 (dark; 0 = black, 100 = pure white) |
| HEX | #9E3F31 |
| RGB | 158, 63, 49 |
| HSL | 8°, 53%, 41% |
About Cochineal Red
Cochineal Red (CW-330) is a very dark, bold red from Benjamin Moore that leans pink. With an LRV of 11, Cochineal Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Cochineal Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Merlot Red (2006-10), it's cooler.
How Cochineal Red changes with the light
Cochineal Red is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Cochineal Red will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Cochineal Red will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Cochineal Red can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Cochineal Red will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Cochineal Red in real homes
Photos people have shared of Cochineal Red in their own rooms. Opens Instagram or Pinterest in a new tab.
Cochineal Red equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Farrow & Ball
Closest available · ΔE 5.8
Also close: Incarnadine (ΔE 6.6)
Compare side by side →Similar Benjamin Moore colors
Cochineal Red questions
What undertone does Cochineal Red have?
Cochineal Red has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Cochineal Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Cochineal Red a light or dark color?
Cochineal Red has a light reflectance value (LRV) of 11.0 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 11, Cochineal Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Cochineal Red in other paint brands?
Sherwin-Williams: Bolero SW 7600 (close, ΔE 4.5); Farrow & Ball: Bamboozle No.304 (closest available, ΔE 5.8); Behr: Red Pepper PPU2-02 (closest available, ΔE 8.5). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Cochineal Red?
Try Powder Pink (2009-70) on trim and Pink Bliss (2093-70) on the ceiling. Both are Benjamin Moore whites that share Cochineal Red's undertone.
Where does Cochineal Red work best?
Cochineal Red works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 11, Cochineal Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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