ColorplanBenjamin Moore Cocoa Brown (2101-20) is a very dark red with a soft pink undertone and an LRV of 9. Closest matches: Farrow & Ball Etruscan Red (No.56). For trim, try Pink Bliss (2093-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 9.4 (dark; 0 = black, 100 = pure white) |
| HEX | #744D40 |
| RGB | 116, 77, 64 |
| HSL | 15°, 29%, 35% |
About Cocoa Brown
Cocoa Brown (2101-20) is a very dark, medium-strength red from Benjamin Moore that leans pink. With an LRV of 9, Cocoa Brown absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Cocoa Brown's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. It's very close to Pumpernickel (2102-20); you'd mostly see the difference side by side.
How Cocoa Brown changes with the light
Cocoa Brown is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Cocoa Brown will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Cocoa Brown will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Cocoa Brown can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Cocoa Brown will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Cocoa Brown in real homes
Photos people have shared of Cocoa Brown in their own rooms. Opens Instagram or Pinterest in a new tab.
Cocoa Brown equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 8.6
Also close: Sommelier (ΔE 9.1)
Compare side by side →Farrow & Ball
Close · ΔE 3.5
Also close: Preference Red (ΔE 8.7)
Compare side by side →Behr
Closest available · ΔE 6.6
Also close: Chipotle Paste (ΔE 6.6)
Compare side by side →Similar Benjamin Moore colors
Cocoa Brown questions
What undertone does Cocoa Brown have?
Cocoa Brown has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Cocoa Brown's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Cocoa Brown a light or dark color?
Cocoa Brown has a light reflectance value (LRV) of 9.4 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 9, Cocoa Brown absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Cocoa Brown in other paint brands?
Sherwin-Williams: Fireweed SW 6328 (closest available, ΔE 8.6); Farrow & Ball: Etruscan Red No.56 (close, ΔE 3.5); Behr: Red Pepper PPU2-02 (closest available, ΔE 6.6). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Cocoa Brown?
Try Pink Bliss (2093-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share Cocoa Brown's undertone.
Where does Cocoa Brown work best?
Cocoa Brown works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 9, Cocoa Brown absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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