ColorplanBenjamin Moore Deep Poinsettia (2091-30) is a very dark red with a soft pink undertone and an LRV of 12. Closest matches: Farrow & Ball Bamboozle (No.304). For trim, try Light Quartz (2011-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 12.1 (dark; 0 = black, 100 = pure white) |
| HEX | #974C3E |
| RGB | 151, 76, 62 |
| HSL | 9°, 42%, 42% |
About Deep Poinsettia
Deep Poinsettia (2091-30) is a very dark, medium-strength red from Benjamin Moore that leans pink. With an LRV of 12, Deep Poinsettia absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Deep Poinsettia's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Vintage Redware (2172-30), it's cooler.
How Deep Poinsettia changes with the light
Deep Poinsettia is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Deep Poinsettia will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Deep Poinsettia will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Deep Poinsettia can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Deep Poinsettia will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Deep Poinsettia in real homes
Photos people have shared of Deep Poinsettia in their own rooms. Opens Instagram or Pinterest in a new tab.
Deep Poinsettia equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 5.6
Also close: Red Bay (ΔE 7.1)
Compare side by side →Farrow & Ball
Close · ΔE 4.0
Also close: Picture Gallery Red (ΔE 4.5)
Compare side by side →Similar Benjamin Moore colors
Deep Poinsettia questions
What undertone does Deep Poinsettia have?
Deep Poinsettia has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Deep Poinsettia's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Deep Poinsettia a light or dark color?
Deep Poinsettia has a light reflectance value (LRV) of 12.1 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 12, Deep Poinsettia absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Deep Poinsettia in other paint brands?
Sherwin-Williams: Bolero SW 7600 (closest available, ΔE 5.6); Farrow & Ball: Bamboozle No.304 (close, ΔE 4.0); Behr: Red Pepper PPU2-02 (closest available, ΔE 7.4). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Deep Poinsettia?
Try Light Quartz (2011-70) on trim and Pink Bliss (2093-70) on the ceiling. Both are Benjamin Moore whites that share Deep Poinsettia's undertone.
Where does Deep Poinsettia work best?
Deep Poinsettia works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 12, Deep Poinsettia absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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