ColorplanBenjamin Moore Magenta (2077-10) is a very dark red with a soft pink undertone and an LRV of 9. For trim, try Pleasing Pink (2003-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 9.1 (dark; 0 = black, 100 = pure white) |
| HEX | #9C284B |
| RGB | 156, 40, 75 |
| HSL | 342°, 59%, 38% |
About Magenta
Magenta (2077-10) is a very dark, bold red from Benjamin Moore that leans pink. With an LRV of 9, Magenta absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Magenta's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Crushed Velvet (2076-10), it's lighter and warmer.
How Magenta changes with the light
Magenta is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Magenta will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Magenta will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Magenta can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Magenta will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Magenta in real homes
Photos people have shared of Magenta in their own rooms. Opens Instagram or Pinterest in a new tab.
Magenta equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 8.9
Also close: Borscht (ΔE 9.4)
Compare side by side →Farrow & Ball
Closest available · ΔE 6.4
Also close: Radicchio (ΔE 7.8)
Compare side by side →Similar Benjamin Moore colors
Magenta questions
What undertone does Magenta have?
Magenta has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Magenta's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Magenta a light or dark color?
Magenta has a light reflectance value (LRV) of 9.1 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 9, Magenta absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Magenta in other paint brands?
Sherwin-Williams: Red Bay SW 6321 (closest available, ΔE 8.9); Farrow & Ball: Rectory Red No.217 (closest available, ΔE 6.4); Behr: Rumors MQ1-15 (closest available, ΔE 11.1). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Magenta?
Try Pleasing Pink (2003-70) on trim and Pink Bliss (2093-70) on the ceiling. Both are Benjamin Moore whites that share Magenta's undertone.
Where does Magenta work best?
Magenta works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 9, Magenta absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
Planning more than one room?
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