ColorplanBenjamin Moore Million Dollar Red (2003-10) is a very dark red with a soft pink undertone and an LRV of 12. For trim, try Creamy Peach (2012-60).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 12.4 (dark; 0 = black, 100 = pure white) |
| HEX | #B5332C |
| RGB | 181, 51, 44 |
| HSL | 3°, 61%, 44% |
About Million Dollar Red
Million Dollar Red (2003-10) is a very dark, bold red from Benjamin Moore that leans pink. With an LRV of 12, Million Dollar Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Million Dollar Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Paper Lantern (CSP-1150), it's warmer and more colorful.
How Million Dollar Red changes with the light
Million Dollar Red is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Million Dollar Red will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Million Dollar Red will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Million Dollar Red can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Million Dollar Red will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Million Dollar Red in real homes
Photos people have shared of Million Dollar Red in their own rooms. Opens Instagram or Pinterest in a new tab.
Million Dollar Red equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 7.8
Also close: Red Bay (ΔE 9.3)
Compare side by side →Farrow & Ball
Closest available · ΔE 7.2
Also close: Bamboozle (ΔE 7.3)
Compare side by side →Similar Benjamin Moore colors
Million Dollar Red questions
What undertone does Million Dollar Red have?
Million Dollar Red has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Million Dollar Red's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Million Dollar Red a light or dark color?
Million Dollar Red has a light reflectance value (LRV) of 12.4 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 12, Million Dollar Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Million Dollar Red in other paint brands?
Sherwin-Williams: Bolero SW 7600 (closest available, ΔE 7.8); Farrow & Ball: Blazer No.212 (closest available, ΔE 7.2); Behr: Red Pepper PPU2-02 (closest available, ΔE 12.7). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Million Dollar Red?
Try Creamy Peach (2012-60) on trim and Frosted Petal (2089-70) on the ceiling. Both are Benjamin Moore whites that share Million Dollar Red's undertone.
Where does Million Dollar Red work best?
Million Dollar Red works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 12, Million Dollar Red absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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