ColorplanStrawberry Shortcake
2000-40 · Benjamin Moore
LRV 37 · mid-tone
0 black100 white
Benjamin Moore Strawberry Shortcake (2000-40) is a deep pink with a soft pink undertone and an LRV of 37. For trim, try Romantic Pink (2004-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Pink |
| LRV | 36.7 (mid-tone; 0 = black, 100 = pure white) |
| HEX | #F57F94 |
| RGB | 245, 127, 148 |
| HSL | 349°, 86%, 73% |
About Strawberry Shortcake
Strawberry Shortcake (2000-40) is a deep, bold pink from Benjamin Moore. With an LRV of 37, Strawberry Shortcake absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
In north-facing rooms the cool daylight tones down Strawberry Shortcake's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for bedrooms, nurseries, powder rooms and accent walls. It's very close to Pink Popsicle (2001-40); you'd mostly see the difference side by side.
How Strawberry Shortcake changes with the light
Strawberry Shortcake has a strong warm undertone that balances cool north light well. In strong south or west sun it can look more golden, so check a sample at midday and in the late afternoon.
North-facing rooms
Strawberry Shortcake's warmth balances the cool north light, which is why warmer colors are the safe pick for north rooms.
East-facing rooms
Strawberry Shortcake will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Strawberry Shortcake can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Strawberry Shortcake will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Strawberry Shortcake in real homes
Photos people have shared of Strawberry Shortcake in their own rooms. Opens Instagram or Pinterest in a new tab.
Strawberry Shortcake equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 13.8
Also close: Dressy Rose (ΔE 17.2)
Compare side by side →Farrow & Ball
Closest available · ΔE 12.3
Also close: Nancy's Blushes (ΔE 15.0)
Compare side by side →Behr
Closest available · ΔE 18.0
Also close: Canyon Dusk (ΔE 21.6)
Compare side by side →Similar Benjamin Moore colors
Strawberry Shortcake questions
What undertone does Strawberry Shortcake have?
Strawberry Shortcake has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Strawberry Shortcake's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Strawberry Shortcake a light or dark color?
Strawberry Shortcake has a light reflectance value (LRV) of 36.7 on a scale where 0 is black and 100 is pure white, which makes it a deep color. With an LRV of 37, Strawberry Shortcake absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
What is the closest match to Strawberry Shortcake in other paint brands?
Sherwin-Williams: Coral Clay SW 9005 (closest available, ΔE 13.8); Farrow & Ball: Rangwali No.296 (closest available, ΔE 12.3); Behr: Mars Red PPU2-11 (closest available, ΔE 18.0). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Strawberry Shortcake?
Try Romantic Pink (2004-70) on trim and Pink Bliss (2093-70) on the ceiling. Both are Benjamin Moore whites that share Strawberry Shortcake's undertone.
Where does Strawberry Shortcake work best?
Strawberry Shortcake works well in bedrooms, nurseries, powder rooms and accent walls. With an LRV of 37, Strawberry Shortcake absorbs more light than it reflects, so it works best in rooms with good natural light or where you want a cozier feel.
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