ColorplanBenjamin Moore Carter Plum (CW-355) is a very dark red with a soft pink undertone and an LRV of 8. Closest matches: Farrow & Ball Preference Red (No.297) and Behr Rumors (MQ1-15). For trim, try Flush Pink (2081-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 8.4 (dark; 0 = black, 100 = pure white) |
| HEX | #734450 |
| RGB | 115, 68, 80 |
| HSL | 345°, 26%, 36% |
About Carter Plum
Carter Plum (CW-355) is a very dark, medium-strength red from Benjamin Moore that leans pink. With an LRV of 8, Carter Plum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Carter Plum's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Bordeaux Red (1365), it's warmer and more colorful.
How Carter Plum changes with the light
Carter Plum is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Carter Plum will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Carter Plum will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
South light keeps Carter Plum from feeling heavy, so deep colors work well here.
West-facing rooms
Carter Plum will glow warmer in the late afternoon.
See Carter Plum in real homes
Photos people have shared of Carter Plum in their own rooms. Opens Instagram or Pinterest in a new tab.
Carter Plum equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 5.8
Also close: Sommelier (ΔE 8.0)
Compare side by side →Similar Benjamin Moore colors
Carter Plum questions
What undertone does Carter Plum have?
Carter Plum has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Carter Plum's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Carter Plum a light or dark color?
Carter Plum has a light reflectance value (LRV) of 8.4 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 8, Carter Plum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Carter Plum in other paint brands?
Sherwin-Williams: Borscht SW 7578 (closest available, ΔE 5.8); Farrow & Ball: Preference Red No.297 (close, ΔE 2.9); Behr: Rumors MQ1-15 (close, ΔE 3.6). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Carter Plum?
Try Flush Pink (2081-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share Carter Plum's undertone.
Where does Carter Plum work best?
Carter Plum works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 8, Carter Plum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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