ColorplanBenjamin Moore Grape Juice (2074-10) is a very dark red with a soft pink undertone and an LRV of 5. For trim, try Flush Pink (2081-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 5.5 (dark; 0 = black, 100 = pure white) |
| HEX | #62334A |
| RGB | 98, 51, 74 |
| HSL | 331°, 32%, 29% |
About Grape Juice
Grape Juice (2074-10) is a very dark, medium-strength red from Benjamin Moore that leans pink. With an LRV of 5, Grape Juice absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Grape Juice's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Dark Burgundy (2075-10), it's cooler.
How Grape Juice changes with the light
Grape Juice is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Grape Juice will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Grape Juice will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
South light keeps Grape Juice from feeling heavy, so deep colors work well here.
West-facing rooms
Grape Juice will glow warmer in the late afternoon.
See Grape Juice in real homes
Photos people have shared of Grape Juice in their own rooms. Opens Instagram or Pinterest in a new tab.
Grape Juice equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 8.3
Also close: Sommelier (ΔE 9.7)
Compare side by side →Farrow & Ball
Closest available · ΔE 8.3
Also close: Brinjal (ΔE 9.2)
Compare side by side →Behr
Closest available · ΔE 9.2
Also close: Chipotle Paste (ΔE 10.9)
Compare side by side →Similar Benjamin Moore colors
Grape Juice questions
What undertone does Grape Juice have?
Grape Juice has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Grape Juice's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Grape Juice a light or dark color?
Grape Juice has a light reflectance value (LRV) of 5.5 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 5, Grape Juice absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Grape Juice in other paint brands?
Sherwin-Williams: Borscht SW 7578 (closest available, ΔE 8.3); Farrow & Ball: Preference Red No.297 (closest available, ΔE 8.3); Behr: Rumors MQ1-15 (closest available, ΔE 9.2). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Grape Juice?
Try Flush Pink (2081-70) on trim and Mirage White (2116-70) on the ceiling. Both are Benjamin Moore whites that share Grape Juice's undertone.
Where does Grape Juice work best?
Grape Juice works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 5, Grape Juice absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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