ColorplanBenjamin Moore Beaujolais (1259) is a very dark red with a soft pink undertone and an LRV of 10. Closest matches: Farrow & Ball Etruscan Red (No.56) and Behr Rumors (MQ1-15). For trim, try Pink Bliss (2093-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Red |
| LRV | 9.7 (dark; 0 = black, 100 = pure white) |
| HEX | #774D4A |
| RGB | 119, 77, 74 |
| HSL | 4°, 23%, 38% |
About Beaujolais
Beaujolais (1259) is a very dark red from Benjamin Moore with a soft pink undertone. With an LRV of 10, Beaujolais absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
In north-facing rooms the cool daylight tones down Beaujolais's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward. It's a good fit for accent walls, front doors, cabinetry and powder rooms. It's very close to Hodley Red (HC-65); you'd mostly see the difference side by side.
How Beaujolais changes with the light
Beaujolais is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Beaujolais will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Beaujolais will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
In strong south light Beaujolais can turn noticeably more yellow or orange; test a sample at midday.
West-facing rooms
Beaujolais will glow warmer in the late afternoon, so check it at sunset if you want to avoid a strong yellow cast.
See Beaujolais in real homes
Photos people have shared of Beaujolais in their own rooms. Opens Instagram or Pinterest in a new tab.
Beaujolais equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 7.8
Also close: Fireweed (ΔE 8.2)
Compare side by side →Farrow & Ball
Close · ΔE 4.3
Also close: Preference Red (ΔE 4.5)
Compare side by side →Similar Benjamin Moore colors
Beaujolais questions
What undertone does Beaujolais have?
Beaujolais has a soft pink undertone, so it reads as a warm color. In north-facing rooms the cool daylight tones down Beaujolais's warmth, so it can read a little grayer; south- and west-facing light brings the warmth forward.
Is Beaujolais a light or dark color?
Beaujolais has a light reflectance value (LRV) of 9.7 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 10, Beaujolais absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Beaujolais in other paint brands?
Sherwin-Williams: Sommelier SW 7595 (closest available, ΔE 7.8); Farrow & Ball: Etruscan Red No.56 (close, ΔE 4.3); Behr: Rumors MQ1-15 (close, ΔE 4.3). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Beaujolais?
Try Pink Bliss (2093-70) on trim and Pink Essence (881) on the ceiling. Both are Benjamin Moore whites that share Beaujolais's undertone.
Where does Beaujolais work best?
Beaujolais works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 10, Beaujolais absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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