ColorplanBenjamin Moore Passion Plum (2073-30) is a very dark purple with a violet undertone and an LRV of 10. For trim, try Purple Cream (2073-70).
Room Preview
This photo shows walls only. Photos show the color in a real room's light; your own light will change it.
Suggested trim and ceiling are Benjamin Moore whites that share this color's undertone.
Color Details
| Family | Purple |
| LRV | 10.0 (dark; 0 = black, 100 = pure white) |
| HEX | #764B6E |
| RGB | 118, 75, 110 |
| HSL | 311°, 22%, 38% |
About Passion Plum
Passion Plum (2073-30) is a very dark, medium-strength purple from Benjamin Moore that leans violet. With an LRV of 10, Passion Plum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
North-facing light makes Passion Plum read cooler and slightly darker, while warm south-facing light softens it. It's a good fit for accent walls, front doors, cabinetry and powder rooms. Next to Ultra Violet (1372), it's darker and warmer.
How Passion Plum changes with the light
Passion Plum is a deep color. In north-facing or dim rooms it reads darker and cozier; in south-facing rooms it shows more of its color. Either can work, depending on the mood you want.
North-facing rooms
Passion Plum will read even deeper in north light: great for a cozy, enveloping room, less so if you want it bright.
East-facing rooms
Passion Plum will look warmer and brighter in the morning and cooler and grayer by afternoon; check a sample at both times.
South-facing rooms
South light keeps Passion Plum from feeling heavy, so deep colors work well here.
West-facing rooms
Passion Plum looks cool in the morning and warms up in the golden late-afternoon light.
See Passion Plum in real homes
Photos people have shared of Passion Plum in their own rooms. Opens Instagram or Pinterest in a new tab.
Passion Plum equivalents in other brands
The closest color from each brand. ΔE (“delta E”) scores how different two colors look: under 2.5 is very hard to tell apart on a wall, over 5 is clearly different.
Sherwin-Williams
Closest available · ΔE 13.7
Also close: Borscht (ΔE 14.1)
Compare side by side →Farrow & Ball
Closest available · ΔE 11.6
Also close: Brinjal (ΔE 12.2)
Compare side by side →Similar Benjamin Moore colors
Passion Plum questions
What undertone does Passion Plum have?
Passion Plum has a violet undertone, so it reads as a cool color. North-facing light makes Passion Plum read cooler and slightly darker, while warm south-facing light softens it.
Is Passion Plum a light or dark color?
Passion Plum has a light reflectance value (LRV) of 10.0 on a scale where 0 is black and 100 is pure white, which makes it a very dark color. With an LRV of 10, Passion Plum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
What is the closest match to Passion Plum in other paint brands?
Sherwin-Williams: Expressive Plum SW 6271 (closest available, ΔE 13.7); Farrow & Ball: Preference Red No.297 (closest available, ΔE 11.6); Behr: Rumors MQ1-15 (closest available, ΔE 12.6). Matches are calculated with the CIEDE2000 color difference formula; always check a physical sample before buying.
What trim and ceiling color goes with Passion Plum?
Try Purple Cream (2073-70) on trim and Mirage White (2116-70) on the ceiling. Both are Benjamin Moore whites that share Passion Plum's undertone.
Where does Passion Plum work best?
Passion Plum works well in accent walls, front doors, cabinetry and powder rooms. With an LRV of 10, Passion Plum absorbs most light. It creates a dramatic, enveloping look and suits accent walls, cabinetry and well-lit rooms.
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